ULTIMATE CROWDFUNDING GUIDE
How to make your crowdfunding campaign as successful as possible
A step by step guide of what your company needs to complete during the campaign process
STEP 1
CAMPAIGN PREP
Some prep work needs to be completed before beginning a campaign. Potential investor will need resources to learn about your company and the investment opportunity. The main source for information will be a webpage created by you on Token Interest. Complete the following items before beginning your campaign:
- Submit an application
- Create a pitch video
- Produce reason to invest points
- Complete your campaign page
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STEP 2
PRIVATE CAMPAIGN
Building momentum before the initial launch is important. The general public doesn’t normally back a campaign until it has reached the minimum goal. Try to hit your minimum goal with commitments before going public. Contact those you are well acquainted with and ask for initial commitment. You can “Test the Waters”, or wait to file with the SEC, while privately campaigning.Â
- Know and follow “Test the Waters” laws
- Email your contact list
- Answer questions
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STEP 3
PUBLIC CAMPAIGN
Going public will help you utilize the campaign’s momentum. Build up as much excitement as possible during the first couple of days. Try to get as many people as possible to share your campaign. The more excitement, the more likely an investor will invest. Additionally, some basic legal work must be completed before a public campaign.
- Gain EDGAR access
- File a Form C
- Post the campaign on social media
- Advertise
- Give campaign updates
STEP 4
CLOSING
Most campaign raise the most during their first and last 3 days. Work hard to get as many people to invest as possible during the last portion of the campaign. Use all communication channels to remind investors the campaign is ending soon. Creating a feeling of urgency and excitement will motivate some investors who have yet to support the campaign.Â
- Post a follow up social media post
- Send a follow up email to all investors
- On board the lead investor
- File a Form C-U
WHY RAISE ON TOKEN INTEREST?
Give customer an opportunity to invest in your company to help customer connect to your brand in a more meaningful way. You will attract more customers and engage existing ones. Customer will be incentivized to help your company succeed. Overall, customer loyalty will increase.
Token Interest is well know for its exceptional customer service. Our employees are trained to respond to any inquiry quickly and knowledgably. We will work tirelessly to make sure your campaign is as smooth as possible.
We have developed technology called a smart contract to make the crowdfunding process simple and affordable. All of our customers have the opportunity to use smart contracts for their campaign. The smart contract removes a lot of the required manual labor which saves money. These savings are passed onto you as our customers.
HELPFUL LINKS FOR YOUR CAMPAIGN
The following resources have been provided to help your campaign run as smooth as possible.
Resources
Here are easy links to resources you may need throughout the funding process
Templates
Here are links to templates you may use for different stages of your campaign.