Wondering how to complete a successful campaign on Token Interest? We have compiled a list of tips to help you succeed. Follow these steps:

Prepare before the launch

In order to have a successful campaign, it is essential to prepare. Talk to people familiar with your company and gauge their willingness to invest.  Find people willing to be your initial investors.  People will be more willing to invest in a campaign that already has initial support.  If your campaign has no initial investors, it will be highly difficult to gain additional support.  

Determine your funding goal

Before beginning, you must determine your funding goal.  Investor must be informed of your minimum goal so they can gauge how much more funding you need.  You should also determine how much, if any, above your target amount you will accept.  Investors are significantly more likely to invest in campaigns that are close to reaching their goals.

Decide how to allocate your money

Investors must be informed how the funds you receive will be allocated.  If there are several possible allocations, determine the most likely outcome.  You should break expenses into categories that can clearly be displayed so investors know how their money will be spent. We highly recommend showing the break out in a visual way such as a pie chart.

Submit an initial application

In order to get permission to begin a campaign on our website, your company must submit an initial application or contact us at support@tokeninterest.finance.  Initial assessments are necessary because all companies that raise capital on the platform must be evaluated.  This evaluation includes a background check of the 20%+ owners and officers of the company.  We must also assure your company has appropriate financial information and a business plan.  You can click here to go to the application.

Fill out a Form C and a campaign application

Once your initial application has been approved, your company will need to submit a Form C to the SEC.  This is an application that asks basic information about your company.  Token interest will assign an associate to assist you through this process and answer any questions you may have. Click here for more information on filling out the Form C.

Be professional

Professionalism is essential for a successful campaign.  If information presented by the company is unclear or casual, investors will be less trusting which will make them less likely to invest.  It is important to make sure all writing and marketing material is thoroughly reviewed. If investor view your company as experienced, they will be more trusting and more likely to investing. 

Use Rewards

Although not required, Token Interest encourages issuers to use rewards to incentivize investors.  If investors have the option to select a preset financial contribution that also offers a reward, they are much more likely to increase their investment.  If each investor increases their investment by a little bit, you are much more likely to have a successful campaign. Click here for help on how to choose rewards.

Make a video

Investors want to learn information with as little work as possible.  That is why investments that have a compelling video clip are 50% more likely to succeed than their counterparts.  Videos give you the ability to convey messages with more emotion than written text.  You can get investors excited about your idea which will make them better investors.  They may also become passionate enough to help recruit other investors. Click here to learn more about creating a video.

Use social media

Social media is a powerful tool to reach investors.  Essentially, it is a free marketing tool your company can utilize to get the word out about your campaign.  Many companies who do well with crowdfunding have excellent campaigns via social media.  Our company highly recommends the use of social media platforms to promote your campaign.

Stay on top of monitoring your campaign

Many times, potential investors will be interested in your campaign but will have some questions.  It is important that your company monitors the discussion board daily and answers any questions investors may have.  This way, your company is seen as proactive and helpful.  If an investor is serious about your investment, it is highly likely they will read the discussion section. If questions are well answered, investors will be more inclined to invest.

Update Investors

Token Interest offers companies the option to give updates on our platform throughout the raise.  If your company has accomplished something during the raise it may be advantageous to inform your investors of the accomplishment.  If you have investors with questions, you can host a online meeting and have a question and answer session. For more ideas on what to update investors on click here.