A pitch video can improve a company’s success rate by up to 105%. Generally speaking, campaigns that have a pitch video gross higher sums than the competitors. Chances are, if this is your first crowdfunding endeavor, you have never created a pitch video.  You will need to learn what is required to create a pitch video.

First, you must plan the contents of your video.  It should showcase what your investors are most interested in. That could be your company’s end goal, the goals that have already been accomplished, or the product that has been developed. Try to get the investor excited about everything that has been and could be accomplished. 

It is important that the video features you, the owner, to give the video a personal touch.  Try to include some shots of you talking about your business.  You can be your best salesperson.  If the investor feels a personal connection, they will be more likely to invest. Choose a background and outfits that align with your goals. 

Once the video has been planned, it needs to be executed. You can hire someone to create the video for you, or you can tackle the task yourself.  It is important to remember that one of the most powerful elements of video is the ability to show rather than tell.  If an investor can see with their own eyes what you are working on, they are more likely to become personally invested.  If you are really excited about your product or location, showcase these things in the video.  If you are using a technology that may be confusing, show the investor exactly what it does. Videos are beneficial because you can show investors exactly what you want them to know.

Make sure you have high quality audio.  Audio is more important than it might initially seem.  Investors instantly become disinterested if they get blasted with poor audio. They may also become easily distracted with background noise.  If necessary, rent or buy high quality equipment.

Finally, the video must be edited. We generally recommend the pitch video to be between 1-2 minutes.  It should not exceed 5 minutes.  People have a short attention span, so try to explain your company or product as simply as possible.  Show things you are excited about, but don’t go into the nitty gritty information.  Save that information for the written section. If your video is too long, ask yourself and others what are the non essential parts?

Once you have completed these steps, you should have a good video that can help you achieve your goals. You can use this video to post on the website, post on social media accounts, and other marketing endeavors. It will help you raise awareness not only for your campaign, but for your company in general.

Bob. (2023, February 27). The power of crowdfunding videos: 7 successful examples – wow-how studio. Wow. https://wow-how.com/articles/power-of-crowdfunding-videos#:~:text=Videos%20increase%20the%20performance%20of,performance%20by%20up%20to%20105%25