Social media can help your crowdfunding campaign gain more traction from a larger audience. Many companies have succeeded in raising large amounts of capital due to social media. A high quality post can help you initiate interest from potential investors. It is an excellent starting ground for people to learn about the investment opportunity. Here are few things to consider when creating a post:

Business Name:

Be sure to include the name of your business in your post.  People need to know they are contributing to a company and not an individual.  People are used to seeing crowdfunding posts for individuals online but company posts aren’t as common. Keep your company name in a prominent position to help people realize what you are offering.

High quality photo:

As the old adage goes “A picture is worth a thousand words”.  That will be true when you are promoting your campaign. Carefully choose a photo that conveys the ideas about your company you want to express.  Different companies will want different types of cover photos.  Some companies will want to showcase their product. Other companies might want to display a picture of their team.  Just make sure the photo accurately represents your company.

Campaign page link: 

The goal of your post is to get people to your campaign page. Include a link in a prominent location. The best location for the link may differ depending on the social media platform. If posting on Instagram, remember to put the link in your bio.  If you post on LinkedIn, include the link in the first comment for better search results.

Hashtags:

Hashtags can be a great way for potential investors to find your post. Create a hashtag for your company so that investors can follow along with your investment story. If there are any hashtags that could aid in the discovery of your post be sure to use those too. Hashtag are generally most effective at the end of a post so that they do not interfere with your message.

Post on Several Platforms:

It is important to post on several different platforms. Putting your campaign in many places will give you more reach.   You want your post to be seen by as many people as possible and some people only use one social media platform. Even if the majority of your followers are on one platform, i.e. twitter, posting on several different platforms can aid in discovery.

Initial Post Template:

We are excited to announce [Company Name] has launched a crowdfunding campaign at [Campaign Page Link].  [Problem and how your company solves it]. [Milestone].  Join our company by investing a minimum of $10 in our campaign. Please share with anyone who may be interested!

#[CompanyName]

Follow Up Template:

[X days, or X week] remain for [Company’s Name] campaign. It closes on [Closing Day, MM DD] at [X:XX PM]. Don’t miss out on this opportunity, learn more: [Campaign Page Link]

#[CompanyName]