You have committed to a crowdfunding campaign and now you are preparing to reach out to investors.  Investors need reasons to invest in your business. Understanding investors will aid in thinking of reasons. Investors have the option to invest in companies traded on the open market, real estate, or cryptocurrency. Most investors do want to diversify their assets, which means people generally look to invest in several different things. Try to persuade investors that your business is a good investment option. People care about different things, so giving investors the most information possible on why you are a good investment can help attract several kinds of investors. 

Money:

First and foremost, investors want to make money.  You need to get the investors to believe that your company will do that for them.  Are you going to be able to sell your product at a high price due to the high quality nature? Or will you produce the product efficiently enough to sell a high quantity of products? It may also be helpful to give them information on how much money you have made previously on your ventures. Historical returns are the best indication of future returns.

Achievements:

Show off to your investors. What goals has your team accomplished? Have you come up with a groundbreaking idea, developed a new product, or made a more efficient system? These are all great things to showcase. The more specific you are with your accomplishments the more relatable and impressive they will seem. When possible, use numbers or percentages to present your achievements and give the investors an easy reference point. Numbers and percentages can efficiently explain accomplishments.

Altruism:

People enjoy feeling like they are helping in some way. All products serve a need. Showcase how your product will help your community. If your product could help with global warming, make sure you let your investors know. Some products are a little less obvious, but still can be showcased. For instance, a store can give busy people more time for doing what they love by providing products in a closer location. Additionally, you may be able to add a personal element. If you have experienced misfortune, investors may like to know they are providing you a second chance to fulfill your dreams. Make sure people feel like they are helping in some way. 

Team:

Your team is the backbone of your company. They make or break your venture. Let your investors know what your team has accomplished to date. Has someone on your team developed a successful start-up before, been a leader in a well known company, or have they worked in the industry for several years? Give this type of background to your investors.  If investors believe your team can accomplish their goals they will be more likely to invest. 

Product:

People may want to invest solely because of their interest in your product. This could be due to the location or the lack of comparable products. Some investors mabe enthused enough about having a convenience store built in their city they would be willing to invest at a discounted rate. Other investors may love youtube videos so much that they would be willing to assist the creator in purchasing better equipment.  Make sure to capitalize on investors who are highly invested in your product.

Different people have different interests and needs for investing.  Knowing your target audience will aid in generating points of interest.  Generating points in several categories could help generate interest from many different types of investors.